{"id":898,"date":"2025-04-15T15:18:45","date_gmt":"2025-04-15T13:18:45","guid":{"rendered":"https:\/\/alexandradimarzio.com\/?page_id=898"},"modified":"2025-04-24T19:40:32","modified_gmt":"2025-04-24T17:40:32","slug":"sienne-projet-de-fin-detude","status":"publish","type":"page","link":"https:\/\/alexandradimarzio.com\/?page_id=898","title":{"rendered":"Sienne &#8211; Projet de fin d&rsquo;\u00e9tude"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb admin_label=\u00a0\u00bbsection\u00a0\u00bb _builder_version=\u00a0\u00bb4.11.3&Prime; background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb min_height=\u00a0\u00bb1737.4px\u00a0\u00bb custom_margin=\u00a0\u00bb||-7px|||\u00a0\u00bb custom_padding=\u00a0\u00bb|10px|97px|10px|false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb50px|0|50px|0&Prime; custom_padding_phone=\u00a0\u00bb\u00a0\u00bb transparent_background=\u00a0\u00bboff\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bboff\u00a0\u00bb width_unit=\u00a0\u00bboff\u00a0\u00bb custom_width_px=\u00a0\u00bb1080px\u00a0\u00bb custom_width_percent=\u00a0\u00bb80%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; padding_mobile=\u00a0\u00bboff\u00a0\u00bb column_padding_mobile=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.11.3&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb min_height=\u00a0\u00bb579.7px\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||112px|||\u00a0\u00bb border_radii=\u00a0\u00bbon|14px|14px|14px|14px\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bboff\u00a0\u00bb width_unit=\u00a0\u00bboff\u00a0\u00bb custom_width_px=\u00a0\u00bb1080px\u00a0\u00bb custom_width_percent=\u00a0\u00bb80%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb3.25&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/alexandradimarzio.com\/wp-content\/uploads\/2025\/04\/SIENNE_N1_VF_Page_01-1.jpg\u00a0\u00bb title_text=\u00a0\u00bbSIENNE COUV\u00a0\u00bb _builder_version=\u00a0\u00bb4.11.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb67%\u00a0\u00bb custom_margin=\u00a0\u00bb|||5px|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|||54px|false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb3.25&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.11.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb header_font_size=\u00a0\u00bb50px\u00a0\u00bb header_6_font_size=\u00a0\u00bb21px\u00a0\u00bb width=\u00a0\u00bb82.3%\u00a0\u00bb custom_margin=\u00a0\u00bb90px||12px|123px|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb26px||12px|31px|false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb25px|15px|10px|10px|false|false\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h1 style=\"text-align: right;\"><span style=\"color: #000000;\">\u00a0SIENNE par GQ<\/span><\/h1>\n<p><span style=\"color: #000000;\">\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\">_________________<\/span><\/p>\n<p><span style=\"color: #0a0a0a;\">Mon projet de fin d&rsquo;\u00e9tude s&rsquo;articulait autour de la place de la femme dans la publicit\u00e9. Je suis partie du constat assez simple que j&rsquo;\u00e9tais concern\u00e9e par la repr\u00e9sentation des femmes dans la publicit\u00e9, car j&rsquo;en suis moi m\u00eame une. Apr\u00e8s avoir r\u00e9fl\u00e9chi longtemps, je me suis dit que pour pouvoir changer les choses il fallait toucher des cibles moins au coeur du soucis. Effectuant mon stage chez Vanity Fair \u00e0 ce moment l\u00e0, je me suis rapproch\u00e9e de GQ qui est une r\u00e9f\u00e9rence dans le monde de la presse masculine. J&rsquo;ai donc d\u00e9cid\u00e9 de r\u00e9aliser un suppl\u00e9ment de GQ. Un magazine qui parle des femmes, aux hommes.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\"><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.11.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-84px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.11.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.11.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||12px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong><span style=\"font-size: x-large; color: #0a0a0a;\">Le magazine :<\/span><\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.11.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.11.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb-86px|auto||auto|false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.11.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_gallery gallery_ids=\u00a0\u00bb1273,1288,1286,1274,1287,1275,1276,1277,1278,1279,1280,1281,1282,1283,1284,1285&Prime; fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.11.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb pagination_font=\u00a0\u00bbAbel||||||||\u00a0\u00bb pagination_text_color=\u00a0\u00bb#000000&Prime; min_height=\u00a0\u00bb1027.3px\u00a0\u00bb min_height_tablet=\u00a0\u00bb\u00a0\u00bb min_height_phone=\u00a0\u00bb257.2px\u00a0\u00bb min_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb height_tablet=\u00a0\u00bb\u00a0\u00bb height_phone=\u00a0\u00bb261px\u00a0\u00bb height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_margin=\u00a0\u00bb-6px||-268px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||92px||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; border_color_all=\u00a0\u00bb#FFFFFF\u00a0\u00bb border_color_left=\u00a0\u00bb#000000&Prime; box_shadow_style=\u00a0\u00bbpreset3&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.11.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_margin_phone=\u00a0\u00bb257px||||false|false\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.11.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.11.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#000000&Prime; min_height=\u00a0\u00bb473.4px\u00a0\u00bb custom_padding=\u00a0\u00bb25px|0px|502px|23px|false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding_phone=\u00a0\u00bb25px|0px|0px|23px|false|false\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]<\/p>\n<p><span style=\"font-size: x-large;\">Campagne publicitaire :<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.11.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/alexandradimarzio.com\/wp-content\/uploads\/2025\/04\/mockup_affiche-1-copie-scaled.jpg\u00a0\u00bb _builder_version=\u00a0\u00bb4.11.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb min_height=\u00a0\u00bb526.8px\u00a0\u00bb custom_margin=\u00a0\u00bb|||-366px||\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|21px||\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-408px|-46px||-725px|false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|||0px|false|false\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.11.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_margin_phone=\u00a0\u00bb27px||-2px||false|false\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.11.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/alexandradimarzio.com\/wp-content\/uploads\/2025\/04\/mockup_affiche-2-scaled.jpg\u00a0\u00bb title_text=\u00a0\u00bbAffiches promotionnelles\u00a0\u00bb _builder_version=\u00a0\u00bb4.11.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb-28px|||||\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.11.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.11.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.11.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbAbel||||||||\u00a0\u00bb background_color=\u00a0\u00bb#000000&Prime; custom_margin=\u00a0\u00bb-4px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb41px||0px|26px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: right;\"><span style=\"font-size: x-large;\"><\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"font-size: x-large;\">Le site Web et les r\u00e9seaux :\u00a0 \u00a0 \u00a0<\/span><\/p>\n<p><span style=\"font-size: x-large;\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.11.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.11.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_video src=\u00a0\u00bbhttps:\/\/alexandradimarzio.com\/wp-content\/uploads\/2025\/04\/Composition-1.mp4&Prime; _builder_version=\u00a0\u00bb4.11.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.11.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.11.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/alexandradimarzio.com\/wp-content\/uploads\/2025\/04\/INSTAGRAM_MOCKUP-1.png\u00a0\u00bb title_text=\u00a0\u00bbInstagram de SIENNE\u00a0\u00bb _builder_version=\u00a0\u00bb4.11.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb transform_scale=\u00a0\u00bb86%|86%\u00a0\u00bb custom_margin=\u00a0\u00bb-29px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-19px||||false|false\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.11.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_video src=\u00a0\u00bbhttps:\/\/alexandradimarzio.com\/wp-content\/uploads\/2025\/04\/MOCKUP_WG.mp4&Prime; _builder_version=\u00a0\u00bb4.11.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb min_height=\u00a0\u00bb366.9px\u00a0\u00bb custom_margin=\u00a0\u00bb39px|||||\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-14px||46px||false|false\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.11.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.11.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/alexandradimarzio.com\/wp-content\/uploads\/2025\/04\/MOCKUP_YOUTUBE-1.png\u00a0\u00bb title_text=\u00a0\u00bbYoutube de SIENNE, o\u00f9 l&rsquo;n retrouve les interviews\u00a0\u00bb _builder_version=\u00a0\u00bb4.11.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb-210px||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0SIENNE par GQ \u00a0 _________________ Mon projet de fin d&rsquo;\u00e9tude s&rsquo;articulait autour de la place de la femme dans la publicit\u00e9. Je suis partie du constat assez simple que j&rsquo;\u00e9tais concern\u00e9e par la repr\u00e9sentation des femmes dans la publicit\u00e9, car j&rsquo;en suis moi m\u00eame une. Apr\u00e8s avoir r\u00e9fl\u00e9chi longtemps, je me suis dit que pour [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"_links":{"self":[{"href":"https:\/\/alexandradimarzio.com\/index.php?rest_route=\/wp\/v2\/pages\/898"}],"collection":[{"href":"https:\/\/alexandradimarzio.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/alexandradimarzio.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/alexandradimarzio.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alexandradimarzio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=898"}],"version-history":[{"count":20,"href":"https:\/\/alexandradimarzio.com\/index.php?rest_route=\/wp\/v2\/pages\/898\/revisions"}],"predecessor-version":[{"id":1367,"href":"https:\/\/alexandradimarzio.com\/index.php?rest_route=\/wp\/v2\/pages\/898\/revisions\/1367"}],"wp:attachment":[{"href":"https:\/\/alexandradimarzio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}