{"id":547,"date":"2020-02-26T18:06:37","date_gmt":"2020-02-26T17:06:37","guid":{"rendered":"http:\/\/alexadradimarzio.com\/?page_id=547"},"modified":"2025-04-24T19:19:51","modified_gmt":"2025-04-24T17:19:51","slug":"la-place-de-la-femme-dans-la-pub","status":"publish","type":"page","link":"https:\/\/alexandradimarzio.com\/?page_id=547","title":{"rendered":"La place de la femme dans la pub"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb admin_label=\u00a0\u00bbsection\u00a0\u00bb _builder_version=\u00a0\u00bb4.11.3&Prime; background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb custom_padding=\u00a0\u00bb|10px||10px|false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb50px|0|50px|0&Prime; custom_padding_phone=\u00a0\u00bb||719px||false|false\u00a0\u00bb transparent_background=\u00a0\u00bboff\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bboff\u00a0\u00bb width_unit=\u00a0\u00bboff\u00a0\u00bb custom_width_px=\u00a0\u00bb1080px\u00a0\u00bb custom_width_percent=\u00a0\u00bb80%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; padding_mobile=\u00a0\u00bboff\u00a0\u00bb column_padding_mobile=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.11.3&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||130px|||\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; border_radii=\u00a0\u00bbon|14px|14px|14px|14px\u00a0\u00bb make_fullwidth=\u00a0\u00bboff\u00a0\u00bb use_custom_width=\u00a0\u00bboff\u00a0\u00bb width_unit=\u00a0\u00bboff\u00a0\u00bb custom_width_px=\u00a0\u00bb1080px\u00a0\u00bb custom_width_percent=\u00a0\u00bb80%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-40px||||false|false\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb3.25&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/alexandradimarzio.com\/wp-content\/uploads\/2025\/04\/a05ad348-bde4-41a6-bd83-17904c4cc325-copie-scaled.jpg\u00a0\u00bb title_text=\u00a0\u00bbRealistic Hard Book Cover Mockup\u00a0\u00bb _builder_version=\u00a0\u00bb4.11.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb transform_scale=\u00a0\u00bb106%|106%\u00a0\u00bb transform_translate=\u00a0\u00bb29px|151px\u00a0\u00bb transform_origin=\u00a0\u00bb100%|100%\u00a0\u00bb width=\u00a0\u00bb70%\u00a0\u00bb custom_margin=\u00a0\u00bb-60px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-115px|||30px|false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb3.25&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.11.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb||||||||\u00a0\u00bb header_font_size=\u00a0\u00bb50px\u00a0\u00bb header_6_font_size=\u00a0\u00bb21px\u00a0\u00bb width=\u00a0\u00bb82.3%\u00a0\u00bb custom_margin=\u00a0\u00bb90px||12px|123px|false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb175px|||35px|false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb25px|15px|10px|10px|false|false\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h1 style=\"text-align: right;\"><span style=\"color: #000000;\">La place de la femme<br \/>dans la publicit\u00e9<\/span><\/h1>\n<p><span style=\"color: #000000;\">\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\">_________________<\/span><\/p>\n<p><span style=\"color: #0a0a0a;\">\u00a0Quelle est la vraie place de la femme dans la publicit\u00e9? Cette question qui m&rsquo;a suivi toute ma vie a inspir\u00e9 mon sujet de fin d&rsquo;\u00e9tudes de Master. <\/span><\/p>\n<p><span style=\"color: #0a0a0a;\">La publicit\u00e9 est remplie de st\u00e9r\u00e9otypes. En tant que femme, j&rsquo;ai grandi avec une image de la femme parfois infond\u00e9e, parfois sexualis\u00e9e, parfois excessive. On peut se questionner sur la place qu&rsquo;elle entretient au sein de la communication. J&rsquo;ai voulu d\u00e9cortiqu\u00e9 cette question \u00e0 travers deux tomes. Un premier tome plus th\u00e9orique, qui explore le f\u00e9minisme et les combats men\u00e9s par les femmes \u00e0 travers les \u00e2ges, et l&rsquo;histoire de la publicit\u00e9, de sa cr\u00e9ation \u00e0 notre temps jusqu&rsquo;\u00e0 son utilit\u00e9. Le second tome vient apporter des exemples visuels, plus bas\u00e9 sur le th\u00e8me d&rsquo;un grand benchmark il ouvre vers mon projet de projet de fin d&rsquo;\u00e9tude. (Disponible ici)<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2&Prime; _builder_version=\u00a0\u00bb4.11.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb80.6%\u00a0\u00bb width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb max_height_tablet=\u00a0\u00bb\u00a0\u00bb max_height_phone=\u00a0\u00bb389px\u00a0\u00bb max_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb-73px|||70px|false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.11.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_gallery gallery_ids=\u00a0\u00bb946,947,948,949,950,951,952,953,954,955,956,957,958,959,960,961,962,963,964,965,966,967,968,969,970,971,972,973,974,975,976,977,978,979,980,981,982,983,984,985,986,987,988,989,990,991,992,993,994,995,996,997,998,999,1000,1001,1002,1003,1004,1005,1006,1007,1008,1009,1010,1011,1012,1013,1014,1015,1016,1017,1018,1019,1020,1021,1022,1023,1024,1025&Prime; fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.11.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb width=\u00a0\u00bb69.7%\u00a0\u00bb width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb70%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb min_height=\u00a0\u00bb710.5px\u00a0\u00bb min_height_tablet=\u00a0\u00bb\u00a0\u00bb min_height_phone=\u00a0\u00bb451px\u00a0\u00bb min_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb height_tablet=\u00a0\u00bb\u00a0\u00bb height_phone=\u00a0\u00bb558px\u00a0\u00bb height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb max_height_tablet=\u00a0\u00bb\u00a0\u00bb max_height_phone=\u00a0\u00bb303px\u00a0\u00bb max_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_margin=\u00a0\u00bb|-166px|15px|||\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb1px|-166px|15px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb||8px|||\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; border_width_all=\u00a0\u00bb1px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/et_pb_gallery][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2&Prime; _builder_version=\u00a0\u00bb4.11.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_gallery gallery_ids=\u00a0\u00bb1026,1027,1028,1029,1030,1031,1032,1033,1034,1035,1036,1037,1038,1039,1040,1041,1042,1043,1044,1045,1046,1047,1048,1049,1050,1051,1052,1053,1054,1055,1056,1057,1058,1059,1060,1061,1062,1063,1064,1065,1066,1067,1068,1069,1070,1071,1072,1073,1074,1075,1076,1077,1078,1079,1080,1081,1082,1083,1084,1085,1086,1087,1088,1089,1090,1091,1092,1093,1094,1095,1096,1097,1098,1099,1100,1101,1102,1103,1104,1105,1106,1107,1108,1109,1110,1111,1112,1113,1114,1115,1116,1117,1118,1119,1120,1121&Prime; fullwidth=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.11.3&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb pagination_font_size=\u00a0\u00bb1px\u00a0\u00bb width=\u00a0\u00bb70%\u00a0\u00bb min_height=\u00a0\u00bb706.5px\u00a0\u00bb min_height_tablet=\u00a0\u00bb\u00a0\u00bb min_height_phone=\u00a0\u00bb\u00a0\u00bb min_height_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb height_tablet=\u00a0\u00bb\u00a0\u00bb height_phone=\u00a0\u00bb616px\u00a0\u00bb height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb max_height_tablet=\u00a0\u00bb\u00a0\u00bb max_height_phone=\u00a0\u00bb443px\u00a0\u00bb max_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_margin=\u00a0\u00bb||91px|||\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; border_width_all=\u00a0\u00bb1px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime; custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_margin_phone=\u00a0\u00bb26px||113px||false|false\u00a0\u00bb][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La place de la femmedans la publicit\u00e9 \u00a0 _________________ \u00a0Quelle est la vraie place de la femme dans la publicit\u00e9? Cette question qui m&rsquo;a suivi toute ma vie a inspir\u00e9 mon sujet de fin d&rsquo;\u00e9tudes de Master. La publicit\u00e9 est remplie de st\u00e9r\u00e9otypes. En tant que femme, j&rsquo;ai grandi avec une image de la femme [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"_links":{"self":[{"href":"https:\/\/alexandradimarzio.com\/index.php?rest_route=\/wp\/v2\/pages\/547"}],"collection":[{"href":"https:\/\/alexandradimarzio.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/alexandradimarzio.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/alexandradimarzio.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alexandradimarzio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=547"}],"version-history":[{"count":22,"href":"https:\/\/alexandradimarzio.com\/index.php?rest_route=\/wp\/v2\/pages\/547\/revisions"}],"predecessor-version":[{"id":1341,"href":"https:\/\/alexandradimarzio.com\/index.php?rest_route=\/wp\/v2\/pages\/547\/revisions\/1341"}],"wp:attachment":[{"href":"https:\/\/alexandradimarzio.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}